Speak to the AI, Get What You Want: The Rise of the Prompt Engineer

Prompt engineering is a new and emerging field in the tech sector that involves crafting instructions for generative AI tools to produce desired outputs. It's a promising career path with high earning potential, especially for those with technical backgrounds and strong communication skills.


  • What is a prompt engineer? They build instructions (prompts) using natural language for generative AI tools, like ChatGPT and Midjourney, to generate text, images, code, etc.
  • Why are they needed? Clear prompts ensure AI tools produce the desired output, saving time and money. Prompt engineers act as "AI whisperers" to refine outputs.
  • Who hires them? Various companies, especially in creative fields like advertising, will use prompt engineers for generating visuals, marketing materials, etc.
  • Specialties: Different areas require knowledge specific to that domain (e.g., art vs music).
  • How to become one? No specific degree yet, but online courses exist. A bachelor's in computer science and knowledge of generative AI tools are preferred. Strong communication and vocabulary are crucial.


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