How AI Will Shape the Future of Communications

Key Takeaway

ChatGPT and other AI technologies have the potential to fundamentally change the communications profession by automating rote tasks and allowing PR pros to focus more on creativity and strategy. However, AI cannot fully replace human skills and judgment.


  • Recent hype around ChatGPT highlights a need for culture shift and process change in PR to take advantage of new technologies.
  • ChatGPT sits on the "hype cycle" where the initial excitement may soon give way to disillusionment before the technology's true impact emerges.
  • AI tools can help solve problems for writers and communicators rather than replace them, such as assisting with the blank page problem, iterative editing, and personalized content.
  • Smart use of AI may increase retention by reducing drudgery and allowing employees to focus on more fulfilling work.
  • Organizations that plan to replace writers with AI may find out the hard way that human skills still provide value AI cannot replicate.
  • Writers and PR pros should showcase abilities that complement AI to highlight their ongoing importance.
  • AI likely will not replace communication professionals but rather change how they work and allow greater creativity and impact.


Related post


Prompt Engineering: Fad or Future of AI Interaction?

Prompt engineering is a new field that is still evolving, but it has the potential to be a valuable skill for anyone working with large language models (LLMs). However, it is not yet clear whether prompt engineering can be considered a true engineering discipline in its own right. Prompt engineering…

AI Ethics

The Future is AI: 13 Must-Have Skills for the Next Decade

Artificial intelligence skills and specializations like explainable AI, causal inference, ethics and governance, quantum ML, genetic engineering, cybersecurity, behavioral psychology, robotics coordination, sustainable resource management, cognitive simulation, multimodal UX design, translation, and digital twins will be in high demand over the next decade as AI continues its rapid development and…