Microsoft Supercharges Copilot with New AI Features and Star-Studded Marketing Blitz

Microsoft is rolling out new AI-powered features and capabilities in Copilot, its suite of generative AI tools, along with a revamped design and upgrades to the underlying AI model. This is timed with a Super Bowl ad campaign to promote Copilot.

Summary

Microsoft's Copilot tools have seen rapid adoption with over 5 billion chats and 5 billion images created in just one year. The tools use generative AI to help users create text, images, and more.
New upgrades include improved AI model Deucalion, streamlined interface, prompt suggestions, and ability to edit images like colorizing, blurring backgrounds, changing styles etc.
Coming soon is Copilot Designer GPT for more immersive generative image creation experience.
The new capabilities come as Microsoft launches a flashy Super Bowl ad campaign to promote Copilot.
However, issues remain with Copilot Pro premium tier including long generation times and bugs, likely due to insufficient server capacity.
Overall Microsoft is heavily investing in Copilot as a consumer-facing suite of GenAI tools for creation, building on rapid user adoption and planning major marketing push. But some kinks still need to be worked out especially on premium side.