Google Rebrands Bard as Gemini to Take On OpenAI's GPT-4

Google is rebranding its AI chatbot Bard as Gemini to coincide with the launch of its new multimodal AI model Gemini Ultra. This pits Gemini against OpenAI's GPT-4 Turbo in an ongoing race between the two tech giants to develop the most advanced generative AI capabilities.


  • Google is retiring the Bard name and rebranding its chatbot as Gemini, to reflect the AI technology powering it.
  • The rebrand comes alongside the launch of Gemini Ultra, the most advanced version of Google's new multimodal AI model.
  • Gemini Ultra will be available through a paid "Gemini Advanced" service, competing with OpenAI's ChatGPT Pro. The free tier will continue to run the less powerful Gemini Pro.
  • Google claims Gemini outperforms GPT-4 on 32 benchmarks, but it didn't compare against the more advanced GPT-4 Turbo.
  • After misleading marketing about Gemini's capabilities, users are awaiting the Gemini Ultra launch to truly assess its performance versus GPT-4 models.
  • The launch sets up a showdown between Google and OpenAI, with both tech giants competing to develop the best generative AI incorporating vision and language abilities.
  • Key areas of competition include visual reasoning, text-to-image generation and other multimodal tasks.
  • The Gemini rebrand and new model launch represent Google's latest effort to catch up with OpenAI in the race to dominate advanced AI.


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