Meta Tags AI Content Across Platforms
Meta is implementing new ways to detect and label AI-generated images across its platforms to promote transparency around this emerging technology.
Summary
- Meta has been working with industry partners to develop common technical standards for identifying AI-generated content through invisible markers like metadata and watermarks.
- In the coming months, Meta will start labeling AI images across Facebook, Instagram, and Threads when its systems detect these common industry indicators.
- Meta will require users to disclose if they are sharing realistic AI-generated video/audio and apply labels in those cases.
- The company is also developing classifiers to detect AI content lacking markers and ways to prevent alteration/removal of watermarks.
- Meta notes challenges in identifying all AI content currently and that adversarial efforts to deceive may increase.
- The company emphasizes its community standards apply regardless of content origin and is testing using AI to improve policy enforcement.
- Meta aims to be transparent about AI content while developing new generative AI responsibly.