AI Artist Steals Spotlight: Automakers to Save Millions with Text-to-Video Tech

OpenAI's latest text-to-video model, Sora, could revolutionize the way automakers create marketing materials by generating high-quality videos from mere descriptions, potentially saving millions in costs and resources.


  • Automakers spend significant time and money creating marketing materials, including photos and videos, to showcase new car models.
  • OpenAI's Sora is a text-to-video model that can generate realistic videos based on user descriptions.
  • Sora could be used by automakers to create marketing materials without the need for physical car prototypes, location scouting, or videographers.
  • This could save automakers millions of dollars and significantly reduce the time it takes to create marketing materials.
  • While this technology is promising, it could also lead to job losses for photographers, videographers, and stock footage companies.


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