AI has spurred the creation of many new job roles, with AI prompt engineer being the most in-demand and searched for new profession, followed by human integration specialist. READ ARTICLE
AI will transform the way we work and create new jobs, but implemented properly, it can free humans for our best and highest uses. READ MORE
Artificial intelligence mentions in corporate earnings calls have surged dramatically in the past year, indicating AI is becoming deeply entrenched in corporate strategy and performance. Companies that embrace AI are seeing substantial benefits like revenue growth, share price increases, and improved productivity. READ MORE
Key Takeaway ChatGPT and other AI technologies have the potential to fundamentally change the communications profession by automating rote tasks and allowing PR pros to focus more on creativity and strategy. However, AI cannot fully replace human skills and judgment. READ MORE